Engage.Enhance.Empower

Path to success in high tech

PROGRAMMATIC ADVERTISING

Discover how to incorporate programmatic advertising into your online marketing plan.

10% discount

for early registration

1000+

Over Registered Learners

INR 6 LPA

Highest Salary
Offered

INR 2.65 LPA

Average
Salary

50+

Hiring
Partners

20+

Industry
Experts

No experience needed • Become master in Digital Marketing

Path to success in high tech

PROGRAMMATIC ADVERTISING

Discover how to incorporate programmatic advertising into your online marketing plan.

1000+

Over Registered Learners

INR 6 LPA

Highest Salary
Offered

INR 2.65 LPA

Average
Salary

50+

Hiring
Partners

20+

Industry
Experts

10% discount

for early registration

No experience needed • Become master in Digital Marketing

Next Course

Mode

Hybrid Learning

Type

Project Based

Time

Flexible Timings

Start Date

TBA

Certifications

Cognitio

Advantages

Top-Rated
Instructors

Project Based
Learning

Self-Assessment
Quizzes

Case
Studies

Cognitio
Certification

Guaranteed
Internship

Industry Based
Projects

Placement
Assistance

Why Learn Programmatic Advertising?

One of the industries with the quickest growth rates in terms of both money and growth has always been advertising and marketing. In a word, programmatic advertising is the automated, real-time purchase of internet ad space that makes use of data to target the appropriate audience at the appropriate moment. By including programmatic advertising in your toolkit, you will no longer need to perform time-consuming manual tasks, which will free up more time for you to optimize your programmatic campaigns, produce better results for advertisers, and, of course, make you stand out while searching for job opportunities for advancement.

Tools Covered

Certificate

After you complete the Programmatic Advertising course, Cognitio will issue you a lifetime legal certification for course completion that is recognised by the industry. Candidates will be able to show the ideas acquired in class in the form of exams provided by the teacher, enabling them to gain the necessary skills and experience. Students enrolled in the course won’t get their certificates of completion until a careful review process has been completed.

Our offerings:
1.  Cognitio Certification
2.  Guaranteed Internship
3.  Placement Assistance

Course Overview

Phase 1 - Introduction To Programmatic Advertising
  • What is Programmatic Advertising?
  • Which Marketing Objectives you can Achieve?
Phase 2 - What Comes In Programmatic Advertising
  1. Advertiser, Agency & Publisher
  2. Ad Network & Ad Exchange
  3. Demand-Side Platform (DSP)
  4. Supply-Side Platform (SSP)
  5. Ad Server
  6. Data-Management Platform (DMP)
  7. Ad Fraud Detection & Protection Platform
  8. Creative Management Platform (CMP)
Phase 3 - Media Buying Method
  1. Real-Time Bidding
  2. Open Auction
  3. Private Auction
  4. Programmatic Direct
  5. Preferred Deal
  6. Guaranteed Deal
Phase 4 - Programmatic Advertising Formats
  1. Programmatic Display Ads
  2. Programmatic Video Ads
  3. Programmatic Native Ads
  4. Programmatic TV Ads
  5. Programmatic Audio Ads
  6. Programmatic DOOH Ads
Phase 5 - Planning And Execution For Advertiser
  1. Prospecting Tactics
  2. Remarketing Tactics
  3. Media Planning
  4. Ad Operations
Phase 6 - Managerial & Soft Skills
  1. Soft Skills 

Learn to present your skills to potential recruiters.

  • Giving Interviews
  • Resume Making
  • Presentation Skills
  1. Agency Skills

Learn to package your digital marketing strategies and present them to clients.

  • Client Briefing
  • Art of Pitching
  • Introduction to Agencies
  • Agency Visit

Why choose Cognitio Academy?

Vast knowledge

Our tutors are experienced professionals in their field and have excellent communication and team management skills.

Blended Project Based Learning

We have set up a new and improved hybrid learning system for you with experience on industry projects.

Support system

Need help? We are here to assist you with any problem.

Job opportunities

We will help you to find your next dream job. Don't worry about that.

Foreword by Industry Expert

The buying of digital media is automated by programmatic advertising. When you employ software and algorithms to choose buys, your ad placement becomes more flexible and effective. At any time, you can be present right where the client is. In this course, the fundamentals of programmatic advertising are explored. This course explains audience targeting using multiple criteria, displays how internet monitoring works, and covers the functions of publishers and marketers in the world of digital advertising. Learn how to leverage cookies and trackers, as well as first- and third-party data, in your campaigns to reach the right audience at the right time and on the right device.

Discover the consequences of Google’s decision to stop tracking third parties, as well as how to target audiences based on their behaviour, geography, content, and context.

Next Course

Mode

Hybrid Learning

Type

Project Based

Start Date

TBA

Time

Flexible Timings

Certifications

Cognitio

Advantages

Top-Rated
Instructors

Project Based
Learning

Self-Assessment
Quizzes

Case
Studies

Cognitio
Certification

Guaranteed
Internship

Industry Based
Projects

Placement
Assistance

Why Learn Programmatic Advertising?

One of the industries with the quickest growth rates in terms of both money and growth has always been advertising and marketing. In a word, programmatic advertising is the automated, real-time purchase of internet ad space that makes use of data to target the appropriate audience at the appropriate moment. By including programmatic advertising in your toolkit, you will no longer need to perform time-consuming manual tasks, which will free up more time for you to optimize your programmatic campaigns, produce better results for advertisers, and, of course, make you stand out while searching for job opportunities for advancement.

Tools Covered

Certificate

After you complete the Programmatic Advertising course, Cognitio will issue you a lifetime legal certification for course completion that is recognised by the industry. Candidates will be able to show the ideas acquired in class in the form of exams provided by the teacher, enabling them to gain the necessary skills and experience. Students enrolled in the course won’t get their certificates of completion until a careful review process has been completed.

Our offerings:
1.  Cognitio Certification
2.  Guaranteed Internship
3.  Placement Assistance

Course Overview

Phase 1 - Introduction To Programmatic Advertising
  • What is Programmatic Advertising?
  • Which Marketing Objectives you can Achieve?
Phase 2 - What Comes In Programmatic Advertising
  1. Advertiser, Agency & Publisher
  2. Ad Network & Ad Exchange
  3. Demand-Side Platform (DSP)
  4. Supply-Side Platform (SSP)
  5. Ad Server
  6. Data-Management Platform (DMP)
  7. Ad Fraud Detection & Protection Platform
  8. Creative Management Platform (CMP)
Phase 3 - Media Buying Method
  1. Real-Time Bidding
  2. Open Auction
  3. Private Auction
  4. Programmatic Direct
  5. Preferred Deal
  6. Guaranteed Deal
Phase 4 - Programmatic Advertising Formats
  1. Programmatic Display Ads
  2. Programmatic Video Ads
  3. Programmatic Native Ads
  4. Programmatic TV Ads
  5. Programmatic Audio Ads
  6. Programmatic DOOH Ads
Phase 5 - Planning And Execution For Advertiser
  1. Prospecting Tactics
  2. Remarketing Tactics
  3. Media Planning
  4. Ad Operations
Phase 6 - Managerial & Soft Skills
  1. Soft Skills 

Learn to present your skills to potential recruiters.

  • Giving Interviews
  • Resume Making
  • Presentation Skills
  1. Agency Skills

Learn to package your digital marketing strategies and present them to clients.

  • Client Briefing
  • Art of Pitching
  • Introduction to Agencies
  • Agency Visit

Why choose Cognitio Academy?

Vast knowledge

Our tutors are experienced professionals in their field and have excellent communication and team management skills.

Blended Project Based Learning

We have set up a new and improved hybrid learning system for you with experience on industry projects.

Support system

Need help? We are here to assist you with any problem.

Job opportunities

We will help you to find your next dream job. Don't worry about that.

Foreword by Industry Expert

The buying of digital media is automated by programmatic advertising. When you employ software and algorithms to choose buys, your ad placement becomes more flexible and effective. At any time, you can be present right where the client is. In this course, the fundamentals of programmatic advertising are explored. This course explains audience targeting using multiple criteria, displays how internet monitoring works, and covers the functions of publishers and marketers in the world of digital advertising. Learn how to leverage cookies and trackers, as well as first- and third-party data, in your campaigns to reach the right audience at the right time and on the right device.

Discover the consequences of Google’s decision to stop tracking third parties, as well as how to target audiences based on their behaviour, geography, content, and context.

Learn with Cognitio

Learn with Cognitio

We empower individuals to take charge of their skills and put the decision-making powers directly in their hands, as they discover their capabilities through exploratory learning by working on real-world scenarios.

Find Us

(C) Cognitio Knowledge Tech

We empower individuals to take charge of their skills and put the decision-making powers directly in their hands, as they discover their capabilities through exploratory learning by working on real-world scenarios.

Find Us
  •         Vasant, Ground Floor,
                9th Road Junction,
                Khar West, Mumbai,
                Maharashtra 400052. IND

  •         Al Khuwair, South Al Kuleiah St,
                Street Way # 50 Building # 10
               Office # 3 Muscat, Oman.

  •       +91 701-8919678

  •       info@cognitioworld.com